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Good design is good business

Good design can be delightful: it can please the senses and spark emotion.

But is it valuable? Are there compelling business reasons to prioritize good design? Does it have a measurable positive impact on the bottom line?

Design-focused firms deliver: 32% higher revenue growth, on average

56% higher shareholder return, on average

To find out, McKinsey & Company studied the performance of 300 companies over five-year period. The researchers determined that the answer is clearly yes; the firms in the top quarterly the 25% with the best design practices-did significantly better than their peers.

The research didn’t concern only one type of firm; McKinsey found good design to be correlated with above-average performance across industries, including these:

•           Medical technology 

•           Consumer packaged goods

•           Retail banking

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